Tourism is big business and most countries rely heavily on it to make up a significant amount of their annual GDP. In the UK, for example, the tourism industry’s worth is predicted to grow to £257bn by 2015. This is staggering growth based on the value of tourism to the UK economy in 2014, which...Continue Reading

The beauty and healthcare industry in the UK is worth over £15 billion and is continuing to grow. It is a behemoth of an industry and one that offers many opportunities for marketing innovation. We have all been in a large department store and either relished in them or searched for the nearest chair and...Continue Reading