The insurance industry is large. It contributes an estimated £10 billion to the UK economy and employs around 350,000 people in the UK alone. Traditional methods of marketing and advertising include print, television, radio and more recently, online. While we all remember that one television advertisement where the couple excitedly learn of what the insurance...Continue Reading

Marketing Marketing, by its very definition is the action of selling products and services through promotion and advertising. This can be done through a few different channels, be it offline, direct, online or content. They are all geared towards the same purpose: to promote and sell. Times have Changed In modern times, there is an...Continue Reading