From the simplicity of Google’s multicolour lettering to McDonald’s famous golden arches and Coca-Cola’s classic typography, visual branding has become synonymous with human culture. Whilst graphic and print design are generally known to be closely associated with marketing and advertising, exceptional design is more than simply a byproduct of business success, it drives it in...Continue Reading

Video marketing first appeared on our television sets in the late 1940s and has become a key component of our media culture. It’s likely that most people can recall a number of video adverts in detail, but what truly makes a video marketing campaign memorable or engaging? According to scientific studies, memorable videos have one...Continue Reading