Direct mail dates back to the earliest days of sales and marketing. While some business owners might think of direct mail as a seemingly old-fashioned marketing strategy, in truth, it’s still around because it’s still getting results. The times are changing and your direct mail strategies must change with them. As direct mail marketing is...Continue Reading

Some of the most successful direct marketing campaigns have been crazy, innovative and sometimes even ground-breaking. Today, we’re looking at what made these campaigns so successful and the thought processes behind them.  While there’s no magic formula to a successful campaign, every campaign strives for that one goal, to be unique and memorable.   So, we’ve handpicked 10 of...Continue Reading