From the simplicity of Google’s multicolour lettering to McDonald’s famous golden arches and Coca-Cola’s classic typography, visual branding has become synonymous with human culture. Whilst graphic and print design are generally known to be closely associated with marketing and advertising, exceptional design is more than simply a byproduct of business success, it drives it in...Continue Reading

Some of the most successful direct marketing campaigns have been crazy, innovative and sometimes even ground-breaking. Today, we’re looking at what made these campaigns so successful and the thought processes behind them.  While there’s no magic formula to a successful campaign, every campaign strives for that one goal, to be unique and memorable.   So, we’ve handpicked 10 of...Continue Reading