Marketing Marketing, by its very definition is the action of selling products and services through promotion and advertising. This can be done through a few different channels, be it offline, direct, online or content. They are all geared towards the same purpose: to promote and sell. Times have Changed In modern times, there is an...Continue Reading

In an article written by Paul McCord back in September 2013 called “Selling in a World of 8 Second Attention Spans”, the point was very well made that, customers nowadays, do not have a great attention span and the need to contact them more regularly, or more effectively, is becoming more and more vital. The...Continue Reading