Video marketing first appeared on our television sets in the late 1940s and has become a key component of our media culture. It’s likely that most people can recall a number of video adverts in detail, but what truly makes a video marketing campaign memorable or engaging? According to scientific studies, memorable videos have one...Continue Reading

Direct mail dates back to the earliest days of sales and marketing. While some business owners might think of direct mail as a seemingly old-fashioned marketing strategy, in truth, it’s still around because it’s still getting results. The times are changing and your direct mail strategies must change with them. As direct mail marketing is...Continue Reading