The beauty and healthcare industry in the UK is worth over £15 billion and is continuing to grow. It is a behemoth of an industry and one that offers many opportunities for marketing innovation.
We have all been in a large department store and either relished in them or searched for the nearest chair and prayed for a wifi hotspot. Either way, we all know of the prominence of beauty and healthcare companies. They very often command entire floors of stores and presentation is a huge part of what makes them unique and eye catching.
Aside from traditional marketing methods such as television advertising and print advertising, the beauty and healthcare industry heavily utilise point of sale displays to attract customers in-store.
Beauty and Healthcare Industry
Beauty products are most often visual, and people need to see them either being applied or having just been applied to get a full sense of what they offer. Point of sale units play an important part in this. Whilst on site professionals give live demonstrations, they sometimes cannot cater to the amount of through traffic. Point of sale solutions are an important part of their shop displays, allowing customers to have a visual, and audio, demonstration of the product.
We recently produced a point of sale unit for CACI that included a leaflet holder to allow customers to watch the informative video and then take away additional information. This type of point of sale unit would be well suited to many different products and services in the beauty and healthcare industry.
- Dentist offices.
- Doctors offices.
- Pharmacies.
- Beauticians.
- Medical offices.
- Healthcare institutions.
- Gyms and Leisure Centres.
- Physiotherapists.
- Osteopathy clinics.
- Chiropractic clinics.
The above are just some examples of where point of sale units can be utilised well and really bring some value to companies and products. As mentioned before, it is estimated that nearly 70% of purchasing decisions are made at the point of sale and so there is a great opportunity to capitalise with point of sale units.
Video Brochures
While point of sale units provide a great in-store selling tool, video brochures provide a unique and powerful way of drawing people into stores. Video brochures can also increase brand awareness and offer a creative way to communicate with your customers and prospects. Video brochures can be used:
- As a more personal way to communicate with your prospects and customers.
- As a way to demonstrate products in action.
- As an engaging way to introduce your products and services and give people a better insight into your business.
Video brochures give your marketing that extra edge and ensure that people hear what you want to say. In an industry where trust is important, video brochures provide the medium through which to create that initial trust by delivering a personal, visual and memorable message.
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